hi, I'm Iona

Helping parents care for their own health and wellbeing because when you thrive, your baby does too.

I'm thrilled you're here

I’m a trauma-informed parental brain educator and UKIHCA-registered health coach with a background in psychology and antenatal education. For eight years, my team and I ran award-winning antenatal classes supporting over 8,000 parents. Over time, I saw how many parents were set up to struggle— expected to do more with less support, while drowning in advice that overlooks the realities and complexities of the transition into parenthood.

My mission is simple but far-reaching: to change the way we support parents so future generations can thrive. By helping parents understand how their brain and body adapt for caregiving — and why caring for themselves is central to their baby’s healthy growth and development — we create ripples of wellbeing that last a lifetime

I take a whole-health approach that integrates body, brain, emotions, and lifestyle. My coaching blends psychology, neuroscience, and trauma-informed practice to help you lean into your new strengths, ease anxiety and overwhelm, and build calm, confidence, and connection from the inside out.

While I’m not a parent myself, my professional training and years of experience working alongside families allow me to bring a grounded, non-judgemental perspective — creating a space where every parent feels seen, supported, and empowered.

my credentials and qualifications

My approach brings together years of training in psychology, neuroscience, and coaching to support parents in caring for their health and wellbeing from the inside out.

Registered Health Coach with the UK and International Health Coaches Association (UKIHCA)
Level 5 Diploma in Health and Wellness Coaching, The Health Coaches Academy
BSc (Hons) Psychology, University of Plymouth
The Parental Brain for Professionals, Newborn Parents
Trauma-Informed Certificate for Coaches, The Centre for Healing
Neuro Coaching Method, Robert Notter Coaching
Addressing Trauma, Adverse Childhood Events and Dysregulation in Chronic Illness, The Chrysalis Effect
LGBTQ+ Competency in Birth & Beyond, The Queer Birth Club
Adult and paediatric first aid instructor
Founder of New Life Classes, a multi-award-winning antenatal education programme supporting over 8,000 parents and training maternity professionals from 22 maternity units globally.

awards and recognition

Best Antenatal Class Provider, South West UK (2023, 2024) - LuxLife Parent and Baby Awards
Best Midwife-Led Antenatal Class Provider, UK (2021, 2022) - LuxLife Parent and Baby Awards
Finalist: Health and Beauty Entrepreneur of the Year (2019) - Great British Entrepreneur Awards

I’m proud that this work has been recognised nationally — but what matters most is the difference it makes for parents who finally feel seen, supported, and confident again.

Click here to read what parents say

Ready to take your first step towards calm and confidence in parenthood?

If you’re ready to explore what’s feeling hardest right now, gain clarity, and find a calmer way forward, the best place to start is with a free clarity call.

This 60-minute session is designed to explore your challenges, your goals, and whether coaching is the right fit for you.

BOOK MY CLARITY CALL

coaching credentials

based in the UK, supporting parents worldwide